Archive

Importance of impression to Click ratio for search queries

Sounds very simple to understand yet when i needed a little more info it was hard to find. If you have webmaster tools the you could find a very simple analysis under a search query tab on your webmaster tools account. Lets get a little deep into what clicks, impressions , CTR and queries actually […]

Sudden increase in search query impressions!

This is a very interesting and perplexing situation. Sent this question to many people but they could not spot the dot. On the 9th of January 2011 the search query impressions for a site that i analyse just went through the roof. Maybe not that hig but from an approx of 400 impressions to 2400 […]